Codes of Ethics
Unethical behaviour on a part of public relations practitioners is an important concern for the industry. Efforts that give public relations a better reputation are hampered by the unethical actions of a few people. If public relations hopes to gain professional status in the eyes of others, it must first educate and emphasise ethics education to inspire practitioners to higher standards.
Ethical behaviour is a cornerstone in public relations quality. Internal and external communications control the flow of good and bad news to the staff and to the community. The public relations team copes with company crises. PR practitioners together with top officers are drafting a company's mission statements, its strategies, its vision.
Therefore PR people should follow ethical rules, standards of conduct that indicate how one should behave based on moral duties and virtues.
It is important to know the main ethical codes that are adopted by many national as well as international organisations.
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